I developed a brand strategy for my blog, Mykalee.com. 

With the mission to travel the world, explore wellness and cuisine, and come back to serve my community, I wanted the brand to depict adventure, comfort, and connection. 

Through creative direction and research, the brand will be global bohemian with a touch of retro - hitting all the brand keywords. Throughout the brand will be subtle nods to my story and these cultures through color, imagery, and customized type.

This will appeal to people who are into cultural immersion, wellness, slow living, and home cooking. It will impact more than one demographic.